Rosilla & Rampant Advertising

Man, I love me some Rosewood! It’s the perfect show to just watch while chilling with fantastic leads with great chemistry and witty banter to boot, all while being totally ridiculous and forgettable. In two words: great fun.

Lately however, the blatant advertising gets more and more in the way of the (still forgettable) script, like in episode 8 of the current second season. As if there weren’t enough ad breaks already, the Rosewood writers made it happen and wrote not one, two or three, but four scenes where Microsoft could peddle their Xbox One game console. That’s all fine with me as long as it is done with some competence, but … well, it’s not. See for yourself.

Oh, and before we start: what’s up with this?

Image (c) FOX

Image (c) FOX

Many – but not all – of the outside shots are incredibly yellow. At times, the show looks like CSI with it’s insanely overdone color correction. I’ve just been to Florida (at the same time where this episode was filmed, by the way) and while there certainly is a lot of sun, the light was never like this.

But, as I said above, it’s not always like that, as another shot from the same episode shows:

Image (c) FOX

Image (c) FOX

Still quite yellow, but the colors look far more natural than in the shot above, showing clearly that someone messed with the colors, and not in a good way. If I want to watch color correction going nuts, I’ll stick to CBS’s shoddy acronym procedurals, thanks.

But I disgress. I wanted to talk about the advertising, right? So here we go. It doesn’t even take 90 seconds for the first Xbox One to appear:

Image (c) FOX

Image (c) FOX

It’s the new Xbox One S model, and it’s turned on. Hooray! The game on display seems to be NBA2K17 which is brand new, although the game’s title is never shown or mentioned which feels a tad odd for an advertisement.

Image (c) FOX

Image (c) FOX

Rosewood is playing, and of course the controller is turned off (the round button in the center isn’t illuminated). Doesn’t bother him as he still manages to shoot a 3 pointer with ease.

About 24 minutes in, the second Xbox One appears – Rosewood bought one for his lab (no, really) for his girlfriend’s kid to play on. The game on display this time? Forza Motorsport 6, which isn’t exactly fresh anymore (Forza Horizon 3 would have been a better choice).

Image (c) FOX

Image (c) FOX

Oh, and that’s not the title screen, that’s just a promo image (color corrected to hell by the way – the car is supposed to be blue, not green). The actual title screen looks like this. And if you look really closely, the Xbox One is clearly turned off – no illuminated button on the right hand side of the console.

Just five minutes later …

Image (c) FOX

Image (c) FOX

Seems they didn’t like Forza 6 too much so they turned to the obvious choice: Gears of War Ultimate Edition. How do I know? Because the box on the table is visible for a split second. At least the console is turned on this time. The kid is playing against (or with?) Pippy in split-screen mode …

Image (c) FOX

Image (c) FOX

… but when Pippy turns away to greet the girl’s mother, the action on the screen continues for both controllers regardless:

Image (c) FOX

Image (c) FOX

Oh, and of course, the controllers aren’t turned on. Again.

Final shot:

Image (c) FOX

Image (c) FOX

Seems about all they do this episode is play their damn Xbox One. Mitchie doesn’t seem to have the slightest idea how to even hold that controller, by the way.

So, what am I complaining about again? To recap:

  • four scenes were shoehorned in to advertise the Xbox One S console
  • of the three games shown, two weren’t mentioned by name
  • the one that was mentioned is ancient by the game industry’s standards
  • one of the games is a third-party release, but in an ironic twist, it was also the most recent game on display

I find it a little odd half-assed that they used the most recent console model only to show next to no new games, especially since Forza Horizon 3 and Gears of War 4 are terrific (oh, and Forza Horizon 3 fully utilizes the new console model’s HDR and 4K technology too!). In an episode aired that close to christmas, it all feels like a criminally squandered opportunity. It’s also all a bit much for a single episode.

Not dead yet!

Nope, not dead yet, although I have nothing new to report at the moment. Instead of watching a ton of terrible TV I finally managed to catch up with The Walking Dead. There are some new shows I am following: Westworld, Timeless, Lethal Weapon – all of them actually don’t suck too much, although Westworld is just dreadfully dull at times. Of course, I also watch the usual suspects like Elementary, but there wasn’t anything fun to find so far.

Don’t worry, I’ll be back as soon as something happens.